A new study analysing which 2014/15 Premier League teams had the highest and lowest proportion of vocal supporters on Twitter, has implicated Chelsea and Stoke as possessing the least passionate fans.
The research crowned fans of relegated Burnley the most passionate, and in a separate study crowned Swansea's supporters as the most positive, with QPR's suffering fans the least.
The results of this Twitter study, carried out by creative communications agency Shine Communications, has tipped last season’s Premier League table on its head with some surprising results as the table indicates.
Chelsea fans are the Premier League's least passionate on Twitter, according to Shine Communications' study
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| 2014/15 Premier League table for most passionate fans on Twitter | Most Passionate Fans (Twitter noise per fan) | 2014/15 Premier League table based on happiest fans on Twitter | Happiest Fans (% of positive sentiment from fan posts on Twitter) |
| 1. Burnley | 0.47 | 1. Swansea City | 98% |
| 2. Everton | 0.37 | 2. Burnley | 96% |
| 3. Leicester City | 0.36 | 3. Aston Villa | 95% |
| 4. QPR | 0.33 | 3. Stoke City | 95% |
| 4. Crystal Palace | 0.33 | 3. Chelsea | 95% |
| 6. Aston Villa | 0.31 | 6. Crystal Palace | 94% |
| 7. Newcastle | 0.28 | 6. Manchester City | 94% |
| 8. West Brom | 0.27 | 8. Hull City | 93% |
| 9. West Ham | 0.26 | 9. Newcastle | 92% |
| 10. Man Utd | 0.24 | 9. West Ham | 92% |
| 11. Southampton | 0.23 | 9. Spurs | 92% |
| 11. Spurs | 0.23 | 9. Liverpool | 92% |
| 13. Hull City | 0.22 | 13. Leicester City | 90% |
| 14. Sunderland | 0.19 | 14. Southampton | 87% |
| 15. Swansea | 0.16 | 15. Everton | 84% |
| 15. Liverpool | 0.16 | 15. Arsenal | 84% |
| 17. Arsenal | 0.15 | 17. West Brom | 83% |
| 18. Manchester City | 0.13 | 17. Man Utd | 83% |
| 20. Stoke City | 0.12 | 20. Sunderland | 82% |
| 20. Chelsea | 0.12 | 20. QPR | 82% |
The research looked at the number of followers each team has and the amount of mentions each team received in order to calculate how passionate each individual fan is.
Behind Sean Dyche’s Burnley, and despite watching their teams fight relegation for much of last season, came the fans of Leicester City (3rd), QPR (4th) and Aston Villa (6th).
Despite watching their heroes win trophies and secure European football in the Champions League and Europa League, the proportion of Twitter fan support for some of the country’s so called 'big' clubs like big-spending Manchester City (18th), FA Cup winners Arsenal (17th) and Liverpool (15th) saw their supporters firmly in the bottom half of the table.
Fans of Jose Mourinho's title winning Chelsea (20th) are rooted firmly at the foot of the standings for displaying digital passion.
Burnley fans scored highly regarding being both most passionate and happiest on Twitter
Danny Ings' goals for Burnley last season may have contributed to Burnley fans' happy presence on Twitter
Supporters of Manchester United were seen to be the joint second most unhappy fans
In the battle to see which of last season’s Premier League fans were the most positive, roaring support from the digital terraces, Garry Monk’s Swansea topped the charts ahead of Burnley (2nd) and Aston Villa (3rd).
Given that there team was in League Two ten years ago it seems as if Swans fans are delighted by the club's ever-growing status in the Premier League and are expressing their content on social media.
The study therefore indicates that it’s not the biggest and most successful clubs with the most content supporters on Twitter - supporters of Manchester United were seen to be the joint second most unhappy fans.
David Wiles, Director at Shine Communications commented: 'In a world where all top flight clubs and most of their players have a social media presence, the support of fans online is becoming as important as their support at matches.
Garry Monk’s Welsh side Swansea topped the Twitter positivity charts
'Tellingly, the results highlight that winning games and trophy success doesn’t equate to social media contentment or engagement amongst fans, as in both cases some of the Premier League’s biggest clubs perform poorly.
'It's the smaller, sometimes less successful clubs, whose fans have the strongest support, the most positivity and arguably the most realistic expectations.'
Shine's study calculated the total number of fans each club has on Twitter, along with the total amount of posts and mentions each club received on the social network.
This allowed them to calculate the level of social media buzz and activity for each club, per fan, along with the percentage of positive sentiment fans were displaying about their team.
A Swansea fan poses for a photograph before his team's Premier League match against Cardiff in 2014
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